FOTO: CATHRINE ELNAN/NRK
Kondomeriet has many regular costumers, but wanted to attract the “gjerdesitterne” who are not buying either because they are embarressed or because they think they do not need such products. We assumed that sex toys are an entirely natural thing to own for many singles and couples, although most of them will naturally want it for themselves… One in three Norwegian women has a vibrator.
The communication concept was taken into two films for TV, Youtube, store materials, banners, digital vouchers and blog posts. Own facebook page and blog posts were filled with great tips, articles and stories that could help promote good sexuality, while also selling “products”.
Project: Advertising Campaign
Agency: Siste Skrik Kommunikasjon
Role: Art Director