Archive for November, 2015

The Seven Basic Plots – Brand Storytelling

Nov 17 2015

Christopher Booker explains in his book, The Seven Basic Plots: Why We Tell Stories (2004), that “there are indeed a small number…

How to write a blog like a Pro

Nov 16 2015

I strongly believe any skill can be learned. All one needs is time and a lot of practice. However, without practice that…

Mog’s Christmas Calamity

Nov 16 2015

Today is the first day of snow in Oslo, so I´ll use this excuse to share my favourite Christmas ad so far.…


Nov 12 2015

´Making the move to conversion marketing takes more than good intentions. How to get there? Consumers will need to be understood as…

Poop Power

Nov 09 2015

This year’s winners of the Susjam were Poop Power! Their concept provides organic diapers to pre-schools who can burn the poop and…